“People don’t buy what you do, they buy why you do it.”- The Golden Circle
Marketing is certainly beyond just selling your products and services.
It’s more of interacting, connecting and building trust with your target audience.
And, that’s where content marketing steps in.
Content marketing is not merely a strategic marketing by creating and distributing your content on various platforms but also the most paramount facet to know your audience and earn their trust.
Shouldn’t this be done in the most right way possible?
So, without further ado let’s get started.
Make Your Content The king To Rule Your Audience’s heart
Before we talk about making our content the king, we should always keep in mind that a king is king when he has the Queen by his side.
Well, in this case the Queen is that emotion you incorporate in your content.
Till the time your content is delivering the right emotion, it will doubtlessly be the choice of the audience.
How You can Ace content Marketing in 2020
Tip 1- ADD VALUE FOR YOUR AUDIENCE
Remember, there are thousands and millions of content that are being published every hour.
Be the best to stand out from the rest.
Explain how your product or service can add value to their lives.
Be the solution to the problem they are searching for.
Don’t go for hard sales, be what you are and tell them how you’re adding value to their life.
Tip 2- RESONATE WITH YOUR BUYERS PERSONAS
Always keep in mind that your content can never be a one size fits all approach.
Your audiences may be the ones who are completely different from each other and in different stages of their buying journey.
Some may be in the awareness stage, some may be in the consideration stage, and some in the decision making stage.
Planning your content strategy according to the ‘Inbound methodology’ can be one way to structure your content well and resonate with your buyer’s persona.
The other way is to have an audience division by keeping a record of your visitors and tracking their buyer’s journey.
A resonating content is the one which your customers relate to. No matter how well optimized your content is. If your audiences don’t find it useful,you’re on the wrong track.
Tip 3- BE GENUINE, CLEAR AND CONCISE
Being genuine to your claims is the greatest quality that your content can have and also maintains your authenticity.
Also make sure you’re clear and concise (less is more here).
Tip 4- DON’T JUST WRITE, INTERACT
Sounds a bit weird?
That’s something you definitely need to cultivate in your writing.
While doing content marketing, remember that you write for humans and not search engines.
Use contractions, interact, and communicate.
The more you interact with your audience, the better you understand their needs and the more fruitful your content marketing will be.
Tip 5 – TEST, TEST AND TEST
No, don’t test your skills.
Test different strategies, tactics, and campaigns.
And once you get your secret weapon, stick to it.
Experimenting with different strategies will help you evaluate which tactic works the best for you and which one should you stop focusing on.
Tip 6 – USE VISUALS – MAKE IT LOOK CAPTIVATING
Once you’re done with creating a content that has all the above mentioned qualities, complement it with relevant,captivating visuals.
Using videos, images, charts, diagrams, infographics etc makes a content more engaging and captivating.
Visuals also bring more authenticity to your content, drawing trust of your audience and reducing bounce rate.
Tip 7 – STAND OUT AND DON’T BLEND IN
Be unique, create something that intrigues your audiences and make them want to know more about your products and services.
Stand out and not blend in.
Content marketing can bring a huge difference to your business and the way people see your brand if done rightly.
Make sure to utilize this magical spell in the most creative way possible to reach your potential audiences in the right way, right platform, and right time.
Here you go with the evergreen tips to ace content marketing in 2020 and even beyond.