Smart-Dots is a technology company focusing on frugal innovation in the IoT (Internet of Things) and smart homes space. They are one of the leading dealers for Husqvarna Automowers in the US. 

Smartdots needed to revamp their marketing plan, reach new customers and generate more sales.

End-goals included:

• Improve rankings for highly specific product-related searches in their service area
• Increase online conversions
• Improve ROI from paid ad campaigns
• Launch social media ad campaigns to drive site traffic and conversions.

Social Media Marketing

Email Marketing

Backlinks

PPC

Lead Generation

As its primary goal, Smart-dots wanted to improve their digital presence and reach more potential customers. The strategy for achieving Smart-dots goals involved extensive positioning and awareness building. Generating more B2C leads along with the ongoing B2B marketing was also the need of the hour.

Experience and positioning:

• Create a high-quality website experience with better SEO.
• Position Smart-dots as not just a retailer but an end-to-end solution for lawn care and automation. 
• Highlight their association with Husqvarna to build trust and credibility.
• Feature all services, along with bundled spares & other accessories