UAQ Free Trade Zone

Business Relations

Generating 100+ leads

for a leading global free zone,

worth $500,000

Highlights: Average CPC: $0.1 | Industry standard: $0.79 | Followers 8x

UAQ FTZ is a free trade zone located in the Umm Al Quwain, UAE. It falls under the class of special economic zones where goods may be landed, stored, handled, manufactured, or reconfigured and re-exported without any customs duty.  

The need:

Umm Al Quwain Free Zone (UAQ FTZ) is a free trade zone or special economic zone located in the United Arab Emirates. UAQ FTZ wanted to improve their online presence to reach the Indian market, promote their trade license and generate more business. 

What we did:

  • Social Media Marketing
  • Email Marketing
  • Webinar
  • Backlinks
  • PPC
  • Lead Generation

A- 6 Month Brand Impact campaign

Our Strategy:

Through the right mix of digital marketing services, involving extensive marketing knowledge and internet marketing experience, we enabled UAQ FTZ to expand their reach in the Indian market. 

Our integrated digital marketing strategy helped the free zone generate more leads in a highly cost-effective manner.

  • Innovative thinking: We took 5 major industries that had the biggest share of investment in UAQ FTZ. We categorised each industry by the top challenges they encountered during international expansion. For each challenge, we mapped the top solutions offered by UAQ FTZ.
  • Tactical approach: We implemented 60+ targeted ad variations and ~250 posts that spoke to specific issues. We employed a mix of content marketing tactics, tracking statistics and fine-tuning on the go. We created a customized landing page to utilize SEO strategies and lead magnets to capture leads.

Results:

  • Increased brand awareness.

  • Improved brand advocacy

  • Boosted website traffic

  • More number of leads

  • Average CPC: $0.1

  • Industry-standard: $0.79

  • Followers increased by 8X

  • Average reach per post increased by 4x 

  • Reach and engagement increased by 3X

  • Average customer value of $3000

 

Key outcome: 100+ leads with a value of $500,000

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